DIGITAL STRATEGY

Set the Course

Strategy in the Digital Age is a conversation pervaded by technology.  Many products and services are now 100% technical in nature, often etheric.  Many products have been turned into services by the addition of the time component.  Traditional product companies have been able to reach target customer and geographic markets not possible without Digital.  Supply chains have become global and more risky.  Often we hear the words "we must build in resilience" to external shocks that would historically have been reserved for global multi-nationals, but is now the norm.  And of course, without a Digital Strategy, companies are simply unable to attract and retain the right kind of talent for execution.